Murat Kale Profil Bilgileri

Hakkımda

Murat Kale

Darüşşafaka Mah.
Cankent Sitesi A Blok No:6
Sarıyer - İstanbul
Phone : 0530 322 11 94
E-mail : murat_kale@ymail.com





Personal information Date of birth : 12.12.1984
Place of birth : Istanbul
Marital Status : Married
Driving Licence: B (2003)

Education Bilgi University, Product Manager Programme (2015-2015)

Çukurova University, MBA Marketing MD,(2013-2014)

Anatalion University-Eskisehir
Faculty of Economics, Administrative and Social Sciences
Economy(2003-2007)

1997-2001 ‘Ridvan Ege Anatalion’ High School-Ankara

Work Experience

Bristol Myers Squibb, January 2020
Tender Manager

 Provides support to management during the pre-tender process starting from evaluating/ assessing tenders
 Review of information about demands and derivation of supply and proposal preparations
 Clarification of bid conditions and management of the tender preparation
 Monitoring of the bid management in order to ensure it is aligned with the organization's requirements
 Coordination of tender reviews and deadlines and adjust them to the frameworks given by the customers




Celltrion Healthcare, April 2019-January 2020
Trade Manager

 Responsible for commercial agreements, tenders, marketing actions, merchandising and retail opportunities, profitability, trade terms etc.
 Developing and agreeing business plans and new business improvement opportunities
 Demand management, forecasting processes in Sales, Marketing operations, Finance & Controlling, Manufacturing and Supply Chain issues.
 Contributes to the strategy, tactics definition and action plan for key customer and stakeholders.
 Negotiating and finalizing customer annual contracts.
 Creation of new business areas as the outcome of the business projects to cover the company's internal and external stakeholder expectations.
 Set up, manage and operate all supply chain processes to ensure efficient transfer to wholesalers.
 Developing and agreeing business plans and new business improvement opportunities for every customer using the category management approach.
 To manage the account budget and yearly agreements, and to execute the customer specific plans for the desired profitability


CSL Behring , October 2018 - January 2019
National Sales Manager

 To maximise the business benefit, through the local implementation of marketing and sales strategy
 Prepares account plans to meet all objectives within allocated budget and activity
 Utilises all available resources, to analyse and manage business.
 Develop long term business relationships with KOL , stakeholders and physicians
 Achieve growth and hit sales targets by successfully managing the sales team
 Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
 Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
 Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
 Present sales, revenue and expenses reports and realistic forecasts to the management team






CSL Behring , September 2016
National Account Manager

 Set and monitor sales targets
 Network with key customers to identify and address specific needs
 Develop and maintain relationships with customers to ensure long-term success
 Act as the liaison between customers
 Identify and attract prospective strategic customers
 Ensure brand consistency
 Collect and analyze sales data and trends
 Maintain high customer satisfaction ratings, according to company standards
 Liaise with Sales and Marketing departments to set and implement strategies
 Stay up-to-date with internal and external developments and suggest new ways to increase sales
 Follow up the tender
 Hospital Sales Process
 Manage the marketing activity
 Manage to goverment relationship



CSL Behring , August 2015
Key Account Manager

 Make it differentiation our product vs others
 Awareness en other specialist physicians
 Sales responsibility in TR Market
 Manage territory and TR business
 To maximise the business benefit, through the local implementation of marketing strategy.
 Prepares account plans to meet all objectives within allocated budget and activity
 Develop long term business relationships through regular contact with relevant Clinicians, non-clinical managers and other staff to maximise business opportunities in both the secondary sector and relevant tiers of the primary care sector.
 Monitor own objectives v. target, activity v. target and spend v. budget and give feedback to Sales Manager at agreed intervals.
 Hospital Sales Process
 Follow up tender
 Engage with KOLs and product champions, maintain a list of speakers and co-ordinate speaker meetings and symposia
 Communicates and exchanges information between all regional team members and marketing teams to ensure maximum awareness of local business issues / opportunities and company’s strategy and share best practice



Shire , February 2014
Key Account Manager

 Make it differentiation our product vs others
 Awareness en other specialist physicians
 Sales responsibility in my territory
 Manage territory business
 To maximise the business benefit, through the local implementation of marketing strategy.
 Prepares account plans to meet all objectives within allocated budget and activity
 Develop long term business relationships through regular contact with relevant Clinicians, non-clinical managers and other staff to maximise business opportunities in both the secondary sector and relevant tiers of the primary care sector.
 Monitor own objectives v. target, activity v. target and spend v. budget and give feedback to Sales Manager at agreed intervals.
 Engage with KOLs and product champions, maintain a list of speakers and co-ordinate speaker meetings and symposia
 Communicates and exchanges information between all regional team members and marketing teams to ensure maximum awareness of local business issues / opportunities and company’s strategy and share best practice

Sanofi – Aventis, March 2011 – February 2014
Sales Representative

 Establishing and assuring excellent business relations with the customers and authorised dealers in the region
 Coordinating and initiating company resources to produce ideal solutions to meet customer needs
 Realize sales goals and visits
 Sales responsibility in my territory
 To promote products
 Build Strong relations with key KOL

Sanovel A.S, March 2010 – March 2011
Sales Representative

 Realize sales goals and visits to targeted health care professionals regarding the products that they are responsible

Avivasa July 2007-April 2009
Sales Representative

Certifications
 Manager Training Program
 Business Coaching Program
 Product Manager Traning Program ( Bilgi University )
 Customer Segmentation ( Shire )
 Strategic Thinking & Innovation( Sanofi – Aventis)
 Presentation Skills(Sanofi-Aventis)
 Offensive Sales Techniques (Sanofi-Aventis)
 Advanced Sales Techniques (Sanovel )
 Social Behaviour Styles (Sanovel )
 Microsoft Office ve Windows 7 (Sanofi-Aventis )
 Brand Management&Strategic Planning(Anatolion University )
 Basic Sales Techniques ( Avivasa )

Experience Areas
 Metabolism / Pediatric and Adult
 Hematology / Pediatric and Adult
 Nephrology / Pediatric and Adult
 Cardiology / Pediatric and Adut
 Neurology / Pediatric and Adult
 Gynecology and Obstetrics
 Anesthesia and Intensive Care
 Cardiac Surgery
 Hospital Sales
 Tender Management

Projects
 Purchase Modelling in Turkey(2020)
 Virtual Tender Business in Turkey(2020)
 Tender Management in Turkey (2018)
 Segmentation Project Turkey about PBM (2018)
 Coagulation Awareness Project Turkey (2017)
 Gata Products and Physician Segmentation Project (2013)
 Gata Product Branding Project (2012)
 Ankara Inventory Project (2012)
 Gazi University Product Branding Project (2011)

Achievements and Awards

 TR Sales & Market Share Development Award ( Sanofi - 2012 )
 TR Market Share Development Award ( Sanovel - 2011 )
 Global Sales & Market Share Award
( Shire – 2014 )


Military service Accomplished( 16.09.2009)


Computer Knowledge Microsoft Office


Foreign Language English


Interests Fitness, chess, travelling


References State that references are available upon request

Geçmiş Kampanyalarım

1 öğenin 1-1 arası gösteriliyor.

#	Yardımseverlik Projesi	Ulaştığım Bağış TL	Ulaştığım Bağışçı	Kampanya Kodu
1	İstanbul YM-2021-KAÇUV-Umudum Eğitim	750	2	CC70845